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Clubs and players are more accessible to their fans than ever and the public communication between them has never been more scrutinized. Communication is in an open public forum with little consideration of the consequences.

Players’ negative social media activities are a potential liability to the reputation and brand of clubs and associations, which ultimately affects their sponsors and future revenue prospects.

Sponsors are demanding clubs take action to prevent social media scandals reflecting negatively on their brand and are beginning to demand get-out clauses in their contracts if the club or its players become involved in such a scandal.

Fans too are expressing their opinions and venting their anger at clubs and players through social media and attempting to damage their brands.

While social media policy has been introduced at sporting clubs, there is still no direct control over social media activity.

Currently, clubs and associations may attempt to be proactive via education programs however they are still reactive, frequently exercising crisis management when a negative social media event occurs.

Starshell Sport is an innovative social media solution designed specifically for athletes and sporting organisations to educate, protect and enhance the benefits of social media.

MONITORS AND MODERATES
players’ social media activity in real-time.

HELPS PROTECT YOUR PLAYERS
from social media scandals by helping to safeguard against negative or explicit updates from being made public.

HELPS PROTECT YOUR BRAND
and reduces the risk of being associated with negative social media exposure from your players.

HELPS PROTECT YOUR SPONSORSHIP REVENUE
by showing current and prospective sponsors you can help prevent their brand from being associated with negative social media exposure. You can also provide them with reports of positive social media exposure generated by your players.

SAVES TIME AND RESOURCES
with our automated platform that analyses all social media activity and notifies your administrator when flagged content has appeared.

GENERATES ACTIVITY REPORTS
so you can easily see which players may need social media mentoring and which players are giving your sponsors the most positive social media exposure.

PROTECT THE PLAYERS & FAMILIES
Starshell Sport uses multiple filter rules to automatically monitor INCOMING social media updates.
Flags all updates containing specified keywords such as swear words or racist and sexual terms.
Function to block hurtful comments and abuse.

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